Business Advisory

Flourish in Business

Most businesses don't fail for lack of effort. They stall because the wrong problem is being solved, the right opportunity isn't clear, or the founder is carrying too much alone.

Florui's Business Advisory brings strategy, commercial execution and honest perspective together — so you can establish, grow and scale with confidence.

We don't start by selling you a solution. We start by understanding your business.

The Diagnostic

where every engagement begins

Clarity before commitment.

Before any advice, we run a Business Growth Diagnostic: a structured review of where your business is today, what's holding it back, and where the biggest opportunities lie.

You receive a Business Health Report setting out:

Your current position and biggest constraints

Priority opportunities ranked by impact

Clear 90-day recommendations

The support that would make the most difference

It's the equivalent of an MOT for your business and it means every pound you invest afterwards is spent on the right things.

Advisory — led by David Wallis

Better decisions. Stronger businesses.

Practical, experienced guidance for founders and business owners who want a trusted sounding board and a clear plan.

Business Strategy — reviews, strategic and growth planning, scaling and turnaround

Leadership — founder mentoring, decision support, board advisory, accountability

Commercial Performance — sales improvement, operations, processes and financial planning support

The outcome: fewer things kept in your head, clearer priorities, and momentum you can measure.

Go To Market - led by David & Fran Wallis

Find your fit. Communicate your value. Win more customers.

Great businesses still struggle if the market doesn't understand what they offer. Go To Market support helps you position clearly and grow commercially.

Product-Market Fit— customer research, interviews, market validation, value proposition

Positioning — messaging, differentiation, brand narrative, ideal customer profile

Pitch & Investment Readiness — pitch decks, investor and sales presentations, partnership proposals

The outcome: a proposition the market understands and a clear route to your customers.

Growth Programmes — support packaged around outcomes

Rather than buying consultancy by the day, choose a programme built around where your business is now.

Foundations — for early-stage businesses. Diagnostic, strategy, positioning and a marketing roadmap to launch on solid ground.

90-Day Sprint — for businesses wanting momentum. Weekly advisory, go-to-market support, sales and marketing review, and accountability.

Scale/Growth — for established SMEs. Strategic advisory, leadership support, market expansion, operational review and quarterly planning.

Our simple approach

Diagnose — understand what's working and what isn't

Prioritise — focus on the highest-impact opportunities

Deliver — implement practical, commercial solutions

Every strong business starts with the right diagnosis.

and take the first clear step toward growth.

Florui Limited · www.florui.co.uk · Serving SMEs and founders nationwide, with in-person support across West Sussex.