Florui
Flourish in Life, Flourish in Business
"Florui" means to bloom, flourish, thrive, or prosper in Latin
Leaders, Founders and Individuals are burning out, and the programmes designed to help them are missing the mark. Performance coaching ignores health. Wellness initiatives ignore performance. The gap between the two is a cost. The numbers tell the story.
77% of UK executives have experienced burnout in the last 12 months,
Poor mental health costs £56bn annually, for UK Employers.
Yet only 28% of employers with wellbeing programmes find them genuinely effective.
That quality gap, the distance between what is spent spend and what actually works is where aim to add value.
Florui closes the gap.
We are an integrated performance and wellbeing provider for individuals, leaders and small businesses, combining executive-level business coaching, mentoring and business advisory services combined with evidence-based wellbeing and nutrition support.
We do not just help people feel better; we help them lead better and stay longer.
Book your Diagnostic (Business)or Discovery (Personal) call
A 45-minute diagnostic or discovery call to assess your current status and aspirations.
This will help us better understand you or your business and your team and then to work with you to identify specific performance and wellbeing gaps, in order to design potential solutions.
The right questions for you to ask yourself:
"What is working well, what is not working so well and what needs to be done?"
Florui isn't starting from scratch.
David and Fran have been coaching leaders, founders and professionals for years and many of their existing clients are continuing their work under the Florui brand.
If you're considering individual coaching, you have three pathways: work with David (performance, strategy and leadership), work with Fran (health, nutrition and wellbeing), or work with both in a fully integrated programme.
All three options are rooted in the same commitment: to help you perform at your best, without burning out.
Built by two former individuals who understand corporate pressures from the inside.
Florui unites genuine performance and wellbeing integration under one brand, alongside specialist depth: neurodiversity-aware coaching, menopause and women's health at work, functional nutrition for cognitive performance, and mental fitness.
Premium, but mid-market accessible.
Boutique, but commercially serious.
“Wellbeing isn't the absence of stress; it's the foundation of sustained performance"
What makes us different?
77%
of UK executives have experienced burnout in the last 12 months
£56bn
is the cost of mental health to UK employers annually
28%
of employers with wellbeing programmes find them genuinely effective
Which means that 72% are failing
Florui — The Complete System
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We treat the mind as an operating system that requires deliberate maintenance, not crisis intervention. In every session we integrate performance psychology with evidence-based wellbeing practice, one performance skill and one wellbeing practice, always together.
Our work spans six domains:
Focus & Cognitive Clarity · Emotional Regulation · Confidence & Self-Talk · Resilience & Recovery · Relational Intelligence · Adaptive Capacity.